Privacy and safety are at the heart of this tailored music app for children
The new app is available to all Spotify Premium Family subscribers and launched in Ireland last autumn.
It has now launched in the whole of the UK and will roll out to the rest of the world imminently.
It features tailored content for children including singalongs, soundtracks and stories and is handpicked by Spotify’s editors.
It also focuses on especially selected artists that resonate with children including CBeebies, Little Mix, Rastamouse, George Ezra, Hey Duggee, McFly, Adele, Craig David, Calvin Harris, Spice Girls, Take That and Busted.
Alex Norstrom, Spotify’s chief premium business officer, said: “Spotify is committed to giving billions of fans the opportunity to enjoy and be inspired by music and stories and we’re proud that this commitment now includes the next generation of audio listeners.
We are excited to be expanding the Spotify Premium Family experience with a dedicated app just for our youngest fans. Spotify Kids is a personalised world bursting with sound, shape and color, where our young listeners can begin a lifelong love of music and stories.”
The launch tied in with Childnet International’s Safer Internet Day.
Will Gardner, director of the UK Safer Internet Centre, said: “It’s brilliant to have Spotify’s support to make the internet a safe and encouraging place for young people to learn, find their voice, and explore their identities.
For many, music is an essential part of self-discovery so to have a safe space for children to begin this journey is very welcome. Safer Internet Day, organised by the UK Safer Internet Centre, is all about supporting young people to harness the internet for good and we encourage new technologies that help us achieve this.”
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